Freelance Fashion & Print Design studio.

INA Studios is an independent print and fashion design studio specialising in modern womenswear. Founded by designer Davina Hewitt, the studio works in close collaboration with both established and emerging brands, offering considered creative direction and long-term design support.

Design Services

INA Studios offers print and fashion design services for modern womenswear brands. Working in close collaboration with clients, the studio provides considered creative support across concept development, print design, garment design, and technical execution. Each service is tailored to the needs of the brand, balancing creative direction with commercial awareness.

  • Print design sits at the core of INA Studios’ practice. Each print is developed through a conceptual process, informed by trend research, market insight, and the brand’s visual language.

    From placement and engineered prints to repeats and all-over designs, artworks are created to feel distinctive and intentional; supporting brand identity while remaining commercially relevant. Prints can be developed for seasonal collections, capsules, or one-off projects, and are delivered ready for production.

    Print design quotes include

    • Moodboard and research

    • Initial drafts

    • Print design

    • Tech sheets

  • INA Studios offers fashion design support for womenswear brands, from early concept through to finalised designs. This includes thorough research translated into moodboards, silhouette development, garment detailing, and design direction aligned to you brand’s identity and target market.

    Davina works collaboratively with you to create considered designs that complement print stories and support cohesive, well-resolved collections.

  • Have a solid idea sketched out and need it translating for sampling?

    Clear, accurate tech packs are created to support smooth communication between brands and manufacturers. Each tech pack includes detailed technical drawings, measurements, construction notes, and fabric and trim information, tailored to the needs of the factory.

    This service is designed to support both emerging brands and established labels, ensuring designs are production-ready and aligned with the original creative intent.

  • A curated selection of ready-to-download prints is available for immediate download. These designs are created by INA Studios and are suited to brands seeking high-quality, production-ready artwork on a shorter timeline.

    Each print is delivered in industry-standard formats and can be licensed for use across specific product categories. This option offers a more accessible way to work with the studio while maintaining a considered, fashion-led aesthetic.

    COMING SOON

Why work with me?

 

Print-led expertise

Print is at the core of the Davina’s practice. Each project is approached conceptually and developed through a strong understanding of womenswear, trend direction, and market context ensuring artwork feels both distinctive and commercially relevant.

Brand-focused collaboration

Every brand has its own visual language. Davina works closely with clients to interpret and strengthen their identity, creating print and design solutions that feel intentional, aligned, and true to the brand’s vision.

Fashion-industry insight

With over 7 years of experience working across established and emerging womenswear brands, Davina understands how collections are built, developed, manufactured and brought to market. This allows for efficient design support that fits seamlessly into your existing workflow.

Original, considered design

All artwork is created in-house, combining hand-drawn elements with digital techniques. The result is original, thoughtfully developed design created to help collections stand out while remaining wearable and production-ready.

Clients

RTD Prints - Coming Soon!

A curated selection of ready-to-use prints is available for immediate download. These designs are created by INA Studios and are suited to brands seeking high-quality, production-ready artwork on a shorter timeline.

Each print is delivered in industry-standard formats and can be licensed for use across specific product categories. This option offers a more accessible way to work with the studio while maintaining a considered, fashion-led aesthetic.

As Seen On…

Career History

Fashion & print designer with extensive years in industry experience. I have a proven track record in creating trend-driven, best-selling designs with an instinctive understanding of the market & customer that sell-out on launch day.

Head of Design at Murci

October 2021 - January 2025

Designer at Kukubird

April 2017 - December 2020

Freelance Fashion & Print Designer

June 2024 - Present